Kraft's hostile bid for Cadbury reflects its company mantra: 'Make today delicious.' Could your firm benefit from a motto?
Small businesses competing for back-to-school dollars should avoid Abercrombie's merchandise mistakes.
Not content to simply host Web sites, Nike and Netflix have figured out ways to use the Internet to drive sales.
McDonald's, Starbucks and Peet's rely on different tactics to sell the same product: coffee.
Amazon's takeover of Zappos shows that customer service can be a key part of your strategy.
As dollar stores have shown, you can maintain value and go upscale to attract higher-end customers.
Now more than ever, it's wise for small businesses to trumpet the fact that their products are made in the U.S.
MySpace, Facebook and Twitter are helped and hurt by the cool factor.
General Motors and General Growth have filed for bankruptcy. You can learn from their mistakes.
Apple has found success in nearly everything it does, mainly because it has smartly built a loyal fan base.
