But today, the home-entertainment system is as common a luxury as an
iPod. Now a new breed of specialty room -- the wine cellar -- is fast
on its way to becoming the next standard in luxury real estate, says
Jim Donald, president of Tuscan Wine Cellars. He estimates that nine out of 10 homes in the high-end areas of most cities have them.

Selfishness is a virtue, said philosopher Ayn Rand, so there's no shame
in narcissism, especially if you share it with your special someone to
make them feel unique this Valentine's Day.

Creating a product that's yours alone is hard to come by, but
these three companies take customization very seriously, offering
people their own lines of perfume, vodka and truffles.

To the outside observer, Ken Wirth buys a new car every 18 months. For the past 30 years or so, you'd be hard-pressed to find him driving the same make or model for more than two years. As the owner of a financial service in Connecticut, Wirth is well off, but not that well off. Wirth leases and he's not bashful to say it. In fact, he feels it shows off his intellect.

There's a new saying that goes, "He who dies with the most toys still dies."

In tune with a new lifestyle trend, today's elite forego
million-dollar entertainment systems or down payments on the Rolls
Royce because they know that today, all that matters is that you're
living the life, not necessarily owning it.