NEW YORK (MainStreet) A tornado warning is issued for your county and suddenly everyone's cell phone in the office is buzzing, vibrating and issuing a text update to everyone except you. Have they all subscribed to a news alert service that you don't know about? No. Is their smart phone simply smarter than yours? Possibly.
That lifeline to emergency information is a cooperative effort between wireless service providers, the Federal Communications Commission (FCC) and the Federal Emergency Management Agency (FEMA). It's called the Wireless Emergency Alert (WEA) system and is similar in function to the Emergency Alert System that broadcasters use.
Designed to broadcast text-like warnings to targeted areas affected by a dangerous situation, WEA alerts became officially available in August 2012. They are used to transmit Amber Alerts for abducted children; imminent threat alerts for man-made or natural disasters such as tornados, hurricanes or earthquakes; and Presidential alerts regarding national emergencies.
Mobile users aren't charged for the text messages, because they aren't really text messages. A separate technology is used to transmit the alerts so that they are delivered immediately and not subject to network delays due to congestion on wireless networks. And WEA uses a targeted "point-to-multipoint" technology that sends a message to a specific geographic zone. The alerts use a unique audible signal and vibration designed to get your attention the volume can't be adjusted.
So why didn't your cell phone start buzzing and beeping when everyone else's did? Here are some possible reasons, according to the FCC and CTIA The Wireless Association: