This is Why Facebook is Soaring

NEW YORK (MainStreet) — The price of Facebook has more than doubled in the past 10 months for one reason.

Simply put, Facebook is the greatest advertiser in the world.

Allow me to explain.

Any Facebook user over the last several years can testify as to how horrible Facebook ads once were. They were annoying, irrelevant and frustrating -- to put it lightly. A typical advertisement would trick you into clicking on it, take you to a sketchy website and then try to sell you a crappy product.

Slowly, things began to improve.

As larger, more reputable companies began to advertise on Facebook, both the content and the appearance of their advertisements improved. Similar to how Google blurs the line between advertisements and search results, Facebook has blurred the line between posts from friends and sponsored posts from companies. Placing sponsored posts in a user's newsfeed allows for a consistent look and feel across both desktop and mobile platforms.

More important than the look and feel of Facebook's ads, however, is their content. While my own feed was generally filled with investing related advertisements, Google and other companies presented me with the same types of ads. While these ads were relevant to me, I never clicked on any, because they were never compelling enough.

The best advertisements, the ones you do click on, show you a product or service before you even realize you want it -- and this is exactly what Facebook is doing.

Just the other day, as I was scrolling through my Facebook feed on my iPhone, a sponsored post from Southwest Airlines appeared. It was advertising a new route from Pittsburgh (where I live) to Nashville.