NEW YORK (MainStreet) —Bonobos, the hip men's apparel brand, launched in 2007 to solve a major national crisis: "Khaki Diaper Butt." Selling well-fitting trousers that fall between baggy American cuts and skinny European options, Bonobos focused on e-commerce to serve men who have fashion needs but hate to shop. Plus, at a time when traditional big-box retailers are having troubles (See: J.C. Penney), the savvier e-commerce sites are having a heyday.
Bonobos CFO Bryan Wolff came on What's wURKEN to discuss the e-commerce company's foray offline with its "guideshop" showrooms that allow customers to try on Bonobos clothing in a traditional retail setting. He also discusses the strategy behind having Nordstrom as a distribution partner.