Technology Becomes Labor-Creating, Not Labor-Saving, and Women Love It

Technology Becomes Labor-Creating, Not Labor-Saving, and Women Love It

SAN DIEGO (MainStreet) — Stacey Sargent spent nearly two years trying to get her book to print through traditional methods.

She wrote a book proposal and searched for an agent and a publisher willing to take on the project.

When that approach didn't pay off, Sargent didn't give up.

"At a certain point I stopped and said, 'I feel so compelled about this message, I just want to write the book,'" says Sargent, CEO of Connect Growth and Development, a coaching company she founded in 2005. "So I researched how you self publish, went to some online forums and taught myself."

Two weeks ago, Sargent's first book — Inner Critic Inner Success: Claiming Your Success While Taming Your Critic — went live on Amazon . It will available on Kindle in a few weeks.

"Technology has moved publishing to a place that is more accessible to a wider group of people," Sargent says. "I would never have a book out there if I had gone the traditional route, through an agent and publisher. But I'm a women who is passionate about things, and technology allows me to match pace with the things I am passionate about and get my message out there right now."

Sargent is just one example of technology helping female entrepreneurs along the road to success, and self-publishing a book is just one way technology plays a role in Sargent's professional life.

In 2005, Sargent left a high-paying job as a project manager at Microsoft to start her company, which provides leadership and culture programs and coaching for clients such as Amazon, Raytheon , Expedia , Bungie, Moz and BigDoor. Sargent also does individual coaching for private clients. And often, she will do that coaching via Skype for clients all over the world.

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