NEW YORK (MainStreet) The Federal Trade Commission has announced the end of a $2 million jackpot that had just one catch: the game was never real.
In September, the agency filed civil papers against Liam O. Moran of Ventura, Calif., along with several companies that he owns. The complaint alleges that for the past seven years he has run a massive scam to steal money from consumers in the guise of handing out multi-million dollar jackpots.
According to Joannie Wei, attorney for the FTC, Moran would send out mass mailings to people across the world. In the letters he would announce that the recipient had won the grand prize in a sweepstakes, Publisher's Clearinghouse style, and to collect his spectacular winnings, the person had only to mail in a check covering modest processing fees. Typically the mailer asked for $20 - $30.
Unfortunately the only winner was Moran, to the tune of $11 million.
"The defendants would bury in the fine print, either at the bottoms or the backs of the letters, that the consumer had not actually won any money," Wei said, "and that the defendants were actually compiling sort of a consumer report for sweepstakes that the consumer could possibly enter."
The dense "legalese" included with each letter tried to create an escape clause to potential law enforcement according to FTC officials, who say that the fine print did nothing to contradict each flier's eager announcements that the recipient had won a huge amount of cash. While the defendant may have attempted to escape responsibility for his actions through some sort of magical fine print, according to Wei that sort of get out of jail free card simply doesn't work.
"Disclaimers are used all the time in advertisements, you see them all the time in print and media, and they're fine if they work," she said. "But if a company hides the disclaimer in such a way that a consumer acting reasonably wouldn't see it, and the disclaimer doesn't correct any impressions in the ad itself, than the disclaimer doesn't work."