Stay-at-Home Moms on the Rise

NEW YORK (MainStreet) — When Delaine Moore became a single mother of three kids six years ago, she explored full-time work but found these positions weren't flexible enough. The divorce recovery coach needed a job that allowed her to work three to fours a day so that she could pick up her children after school.

"I continue to look at job postings on a daily basis," said Moore whose children are 13, 12 and 10 years old. "If I could find a flexible employer I would work full time."

Instead, Delaine works from home.

"A 9 to 5 means being separate from my children and not being there for them 8 to 10 hours a day," Moore told MainStreet. "I chose to be there for my kids during their formative years and to worry about my career later in life."

Luckily, Delaine's memoir The Secret Sex Life of a Single Mom, (Seal Press, 2012), was optioned and acquired by Lifetime Television.


"I was paid enough to get by on with my kids for a little while," Moore said.

The author is not alone in opting to stay at home and work from home. According to a Pew Research Center government data survey, the number of stay at home mothers increased to 29% from 23% in 1999.

"Entrepreneurship is a vital key to allowing women to enjoy both motherhood and the stimulation of work," said Margie Baldock, author of the book The Mother Lode Manifesto (Star Fire Books 2013).

The Pew survey found that an increase in stay-at-home mothers is a result of rising immigration and a downturn in women's labor force participation set against a backdrop of public ambivalence about the impact of working mothers on young children. "Myself and other women executives earned money for our families, but somehow we internalized our absences as being bad parents," said Francesca Kuglen, who launched a hair products company called Jontee Accessories that was subsequently acquired by Newell-Rubbermaid. The Pew study found that 34% of stay-at-home mothers are living in poverty compared to 12% of working mothers.