NEW YORK (MainStreet) — If you don’t already incorporate social networks into your job search, you’re already playing catch-up.
The vast majority of recruiters (89%) used social media to find and hire workers this year, up from 83% who did in 2010, according to a new survey of more than 800 human resources and recruiting professionals from Jobvite, a software developer that creates hiring tools.
LinkedIn is the favorite social network hiring managers use to search for candidates, with 87% saying they used it for recruiting purposes, but other websites are catching up. Some 47% of hiring managers now use Twitter to find candidates, an increase of two percentage points from the year before, and more than half of recruiters (55%) used Facebook to vet candidates in 2011. YouTube and personal blogs are each used by less than 20% of recruiters, and are actually on the decline – despite the many incredible YouTube video resumes out there.
Still, LinkedIn proves to be by far the most successful social network for actually hiring applicants, with 94.5% of those survey saying they hired candidates they found on the site in 2011. By comparison, just a quarter of those surveyed said they had successfully hired a candidate through Facebook, and only 16% had done so through Twitter.