Bloggers and critics on the web will point out that this makes the ad campaign misleading and not the extreme value the ads suggest.
However, before passing judgment, Brian Seitz, group marketing director at Zune, explains how the average consumers actually use these songs. How many CDs or song files have you purchased in the past that sit there collecting dust after only a few plays?
“People across America are looking at expenses, trying to cut back," says Seitz. "The Zune lets you keep that rich entertainment experience of listening to and finding new music without having to do it on a per transaction basis.”
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Seitz also admits that the goal of the new Zune spots are not to dethrone the iPod/iTunes kingship. More realistically, he says they are merely trying to offer the consumer an alternative to the pricing whims of iTunes.
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