Some expect that the number of people who “like” a brand on Facebook will shoot up as a result of this, yet there is a question of how well this new arrangement will work in practice. “We feel Facebook users will feel deceived when they first begin "liking" brands or services, not realizing that they will start receiving communication from them,” said Jill Felska, co-founder of Pop! Social Media. This might require small businesses to be more cautious in how they promote themselves to this new breed of fans.
Sarah Jacobson speculated in PC World that users will eventually learn to discern between clicking “like” on something their friends post verses something that a company posts. “Here's my prediction: Facebook users will click "Like" on pictures and wall posts and status updates almost twice as much as they will click "Like" on brand pages,’ she wrote.
If that’s true, the worst that small businesses can expect is for things to remain about the same as they are now. But in the immediate future, this change could make businesses a little more accessible to a wider audience.
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