Brands will also be scrambling to lock in their fan pages with the new custom URLs, but they’ll at least have some copyright protection resources on their side. (That means even if you register Facebook.com/BankOfAmerica, Bank of America (Stock Quote: BAC) can win the URL back in court.)

3. How is this URL land grab bad?
The flip side of the increased networking potential is that you’ll be easier to locate by those you may be looking to avoid. Maybe you’d prefer your family, employers and easily offended grandmothers not be able to find your party pictures or relationship status in less than two clicks of a Google search. Maybe you're on the run from the law or a particularly persistent former love interest.

However, Facebook has a considerable number of adjustable privacy settings available that should allow you to manage which information is displayed to which people.