NEW YORK (MainStreet) — Daily deal sites like Groupon and LivingSocial have helped make clipping coupons cool (or at least cooler) in recent years, but as useful as these newer sites are, most generally focus on deals for more glamorous purchases like spa treatments and sushi dinners, and less on essentials like groceries and basic household supplies. But now, one new site is looking to change that.
AnyLeaf.com collects promotions and sales data from local grocery stores and pharmacies, and uses this to compile a database of the best priced products for consumers by region. Users who sign up on the site will receive a weekly e-mail ranking the best deals on grocery items in their area as compared to nearby stores and general pricing trends.
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The site launched in January, and as of now the service is still limited to the San Francisco area and a select few retailers, including some big names like Walgreens and CVS, but there is clearly potential here not just for consumers, but for small businesses as well. This online tool could provide local grocers and pharmacies with a valuable platform to promote their deals and thereby compete against some of the more established chains in the area.
There are certainly several older websites that highlight coupons and deals for groceries like CouponMom and RedPlum, but as good as these services are, AnyLeaf’s business model has the potential to do more by effectively giving the traditional grocery store circular a full web 2.0 makeover.
Rather than just pick out a handful of promotions, AnyLeaf has built an algorithm that can mine data from stores to build the most comprehensive collection of deals. From this vast amount of data, AnyLeaf gives users the ability to heavily customize the offers they receive. So, if you’re someone who detests asparagus or grapefruit juice, for example, you can stop receiving notifications about these items. Finally, the fact that site e-mails deal roundups once a week makes it quick and easy to spot promotions relevant to you. All you have to do is print this out, attach it to your grocery list when you go shopping and pick out the best deals.
This site may not be enough to make bargain hunting at a grocery store cool, but it could definitely make it more affordable and efficient down the road.
For more great online bargain hunting tools, check out MainStreet’s roundup of the best coupon sites.
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