People these days are taking their setbacks in stride and learning to profit from them. Imperfection, as it turns out, is highly marketable.
What if you were commonly mistaken for a movie star—that would be good, right? And what if that movie star was “schlub” Seth Rogen of Superbad and Knocked Up fame? Well, of course you would play up your physical resemblance, go on TV to talk about it and sell a book. Don’t get too excited; that trail has already been blazed… Learn from these two successful pioneers:
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BOOK: “From Schlub To Stud: How to Embrace Your Inner Mensch and Conquer the Big City” by Max Gross
INSPIRATION: New York Post reporter Max Gross found a bizarre brand of recognition after the movie Knocked Up hit screens around the country. You see, the self-proclaimed former “schlub” bears a striking resemblance to actor Seth Rogen—a fortunate comparison that has “vastly improved” Gross’ sex life. Women regularly approach the writer, assuming he is actually Rogen.
LEVEL OF SUCCESS: Intermediate. A book deal is always impressive, and it only took him three months to write it. So conceivably when women realize he is not a famous Hollywood actor, he can cushion the blow by reminding them he is the author of a hilarious book.
MARKETING LESSONS LEARNED: Nothing is off limits. Physical appearances are fair game when it comes to monetizing your imperfections. Some may find being compared to Seth Rogen annoying, or even rude, but Gross found a way to cash in.
