A Way to Accept Payments
The main objective is to convert a visitor into a customer and you can’t do that if you haven’t arranged for a way to take their money. Fortunately, both Google and Paypal offer ways for small business owners to accept credit card payments, which can be easily integrated into most websites. (Just note before signing up that both Paypal and GoogleCheckout take a small percentage of the sales made through their services, similar to other credit card transaction providers.)
Change/update the site easily and frequently
Launching your small business website is actually the easy part. What you net from it comes down to how you update, change and maintain it. This means that owners employing a web designer will need to make sure that the designer is regularly available to access the site and make changes whenever necessary. Those maintaining a site on their own should plan to spend ample time at the computer.
“Once you launch your website, you are not finished,” Bob Destefano, an online marketing strategist, says. “Websites are never finished. They need to continually evolve to improve their value to the customer. [Business owners] want to communicate that they are a dynamic and active company. The best way is to have a dynamic and active website.”
Want some more marketing advice? Check out MainStreet’s article 4 Small Biz Marketing Mistakes to learn what no to do when launching your small business.
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