We took our life insurance product and partnered with a company to provide will preparation services. We knew that will preparation often goes hand-in-hand with buying a life insurance policy and found a way to include those services as an add-on to our product. Our customers gained access to a service they needed, our partner received the extra business from our referrals and we benefited from our network of agents and brokers having a more appealing product to sell.
Perspective, Perspective, Perspective
At least once a month, I read a business or management book and identify a couple of takeaways that I can share with my staff. In fact, I often distribute brief book reports, much like I did in the fourth grade. In his book “A Sense of Urgency,” John Kotter says, “True urgency is driven by a deep determination to win, not anxiety about losing.”
Related Articles
I couldn’t agree more. It is easy to get anxious and worried about all of the problems that face businesses today. It is easy to focus on what’s not going well, what’s making it harder than ever to run a successful business and meet bottom lines. But rather than get bogged down in that endless abyss, focus on what is going well and take steps to address what isn’t.
John S. Roberts is president and chief executive officer of Assurant Employee Benefits, which specializes in employee benefits and services, including long-term and short-term disability, life and accidental death and dismemberment insurance, dental coverage and disability reinsurance management services.
