NEW YORK (MainStreet)Frontier Airlines announced earlier this year that it will not only add a baggage fee, but will also start charging customers $1.99 for non-alcoholic beverages with the exception of water.
Frontier said in a statement that the baggage fee is an attempt to create more space in the overhead bins for its frequent flyer customers, who complained in a survey that the space was taken before they could board their flights.
It's also an attempt to get people to use their website to book their flights, as customers who do will be exempt from the fee. Also exempt are those coveted frequent flyer customers.
Those who aren't enrolled in frequent flyer programs or who didn't book at the website will pay a $25 per bag fee if paid in advance or a whopping $100 fee at the gate. The fees are going into effect this summer.
Frequent flyers and those booking anything but the least expensive economy class tickets are also exempt from the drink fee.
The rise in fees on Frontier's part is the latest in what seems to be a never ending introduction of fee raising or new fees instituted by the airlines. Brian Kelly, founder of ThePointsGuy.com in New York City says that the only way customers are going to see these fee hikes stop or even slow is if the customers get tired of it and let the airlines know.
"The airlines are returning to profitability because of fees," says Kelly. "If flyers don't like them, they need to vote with their wallet and not fly those airlines and also let the airlines know on their social media."
In fact, according to a report released last summer by IdeaWorks, a consulting firm, the airlines made $22.6 billion through additional fees in 2011, the last year for which numbers are available.