“Proximity to the home country, the presence of relatives and friends, the convenience of air transportation and climate and location are all important considerations to prospective foreign buyers,” the NAR says. “Locations on the East Coast generally attract European buyers, while Asian buyers tend to purchase on the West Coast, particularly California. Florida attracts a diverse set of international buyers, including South Americans, Europeans and Canadians. Meanwhile, Texas remains popular among Mexican buyers.”
If your property is likely to appeal to foreign buyers, choose a real estate agent with experience in this market. Those who have received the Certified International Property Specialist designation from the NAR have been trained on issues related to culture, exchange rates, investment trends and legal issues. Ideally, your agent will speak the language used by foreign buyers prominent in your area.
Be sure your home is listed on the Realtor.com International site, which caters to foreign buyers. Consider contacting local employers who might offer relocation assistance to employees.
Finally, be sure your brochures and agent have the information a foreign buyer will need: your home’s proximity to the airport and data on the local international community, including places to shop and socialize with others of the same background.