Price Breakdown: Top Holiday Toys

The holiday shopping season has barely begun, but price wars on toys are heating up. Just this weekend, Wal-Mart (Stock Quote: WMT) cut prices on its popular kids’ products in response to a similar move its major competitor Target (Stock Quote: TGT) made in early October.

Additionally, when unveiling its Christmas toy catalog, Toys ‘R’ Us advertised lower prices than in previous years. For example, there are selling the popular Zhu Zhu Pets, mechanical hamsters that zoom around on toy tracks, for $10. So where can you find the best deals? MainStreet comparison shopped at the three retailers to find out who’s offering the lowest prices on the hottest holiday toys.

Bigfoot the Monster

Wal-Mart: $84.88
Target: $84.99
Toys ‘R’ Us: $89.99

One of the most expensive kids’ toys available this year, the Fisher-Price remote-controlled monster walks, talks, burps, chews and throws a ball. He also has electronic mood swings. The toy is popular as it’s technically an electronic gadget geared to younger kids. The recommended age is 3-7 years old. Wal-Mart cut its price to be lower than both of its competitors … by 16 cents.  

Barbie Video Girl

Wal-Mart: $39
Target: $49.99
Toys ‘R’ Us: $44.99

Mattel’s It Girl this year isn’t just a Barbie doll – she’s a video camera, too. The camera lens is hidden in the doll’s necklace and the video screen is covered by her backpack. Videos can be viewed on the doll, or uploaded onto a Mac or Windows PC. The prices on the doll varied more than any other toy we checked out, but Wal-Mart is selling the doll for less than both its competitors.