Pound-Wise Apps: Old Dog, New Blog

NEW YORK (MainStreet) —Jim Cramer typically wakes up at 4 a.m. and starts the morning off with a vigorous workout guided by his personal trainer. But in this edition of Old Dog, New Blog, my sister, Nicole, and I try to teach Cramer the benefits of health-conscious apps like Fitbit and Fitocracy in addition to options like RunKeeper and MyFitnessPal.

There's a huge hunger for apps that track fitness given the national discourse on the health in this country. In June, the Supreme Court upheld the Affordable Care Act—a way of using taxation to spur people to get health insurance—and, obesity could continue to be costly to the U.S. economy with annual combined medical costs of associated conditions like heart disease and diabetes reaching $48 to $66 billion by 2030, according to a Columbia University School of Public Health study.

These dire trends and the technological solutions to them also dovetail with focus on stocks like diet company Weight Watchers (WTW), fitness brand Nike (NKE) or alimentary company Pinnacle Foods (PF), which had its IPO today. See us weigh in on these pound-wise apps below, and check out the full archive of ODNB.

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