NEW YORK (MainStreet) While most advisors admit that online financial guidance is here to stay, they claim the threat of being replaced by virtual advisors doesn't worry them believing clients favor the "human element" of face-to-face meetings. Meanwhile, one so-called "robo advisor" has cobbled together enough media partnerships to tap into 100 million Web users a month.
Nearly three-quarters (74%) of financial advisors surveyed by Fidelity at a recent executive forum said the financial advice provided by online platforms is a positive industry trend that is here to stay. And more than half (54%) believe these "digital advisors" cannot replace the human element of personal advice. But when asked for one word to describe online advisors, the financial executives offered "needed," "complementary" and "disruptive."
While consumers are just becoming familiar with such online financial advice services as Wealthfront, Betterment and FutureAdvisor, one startup is poised to rocket to top-of-mind awareness. And the co-founder and CEO of SigFig, Mike Sha, brings his experience as a senior manager with Amazon to the task.