NEW YORK (MainStreet) — Anyone listening to Rush Limbaugh’s radio broadcast on Monday may have been surprised to hear an advertisement from Netflix, given the controversy surrounding the show.
More than half a dozen companies had pulled their ads prior to the broadcast in response to Limbaugh’s derogatory comments about a law school student, but Netflix was one of 31 companies who aired an advertisement anyway – an odd move for a company that has certainly had its fair share of public relations problems in recent months. Now, we know why.
According to Netflix’s vice president of corporate communications, Steve Swasey, the company has no formal advertising relationship with Rush Limbaugh’s show and those ads that aired “were picked up in error.” Swasey tells MainStreet that Netflix is working to make sure that its ads do not air again during Limbaugh’s show.
Here is the full statement Netflix provided to MainStreet:
“Netflix has not and does not purchase advertising on the Rush Limbaugh show. We do buy network radio advertising and have confirmed that two Netflix spots were picked up in error around the Rush Limbaugh show. We have instructed our advertising agency to make sure that this error will not happen again.”Seth Fiegerman is a staff reporter for MainStreet. You can reach him by e-mail at firstname.lastname@example.org, or follow him on Twitter @sfiegerman.