A message left with Roman Shteyn, the owner of Credit-Land.com, was not returned.
Support for Balance Transfer Day is limited, with only about 600 Facebook supporters on Tuesday, compared with the more than 79,000 supporters Bank Transfer Day had on the eve of its designated day of action.
So far, Balance Transfer Day has already succeeded in getting coverage by several media outlets, including the ABC News and Time's Moneyland websites and The Huffington Post.
A freelance writer for Credit-Land.com has also published a story about Balance Transfer Day in The Huffington Post.
That story did not disclose the links between Credit-Land.com and Balance Transfer Day. It quotes a spokesperson for the effort as saying Balance Transfer Day will be staged "every month, until rates go down."
"Our call for action will also be a reminder to do another balance transfer when those who joined us on Dec. 11 can send another message of protest when their introductory offer expires," the spokesperson says.
That wouldn't be the smartest financial move for any cardholder — although it would benefit a website that profits off credit card applications. A representative for the Huffington Post noted that the Credit-Land.com writer is "one of thousands of contributors to our group blog" and said blog editors would be notified of the failure to disclose the site's ties to Balance Transfer Day.
The Balance Transfer Day Facebook page states that those who participate "will send a message to banks that we are fed up with outrageously high APRs and no longer willing to accept these costly rates."
But before you fight the power — in this case, by applying for a credit card — consider the sources behind the call to action.
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