NEW YORK (MainStreet) -- Like two heavyweight prizefighters squaring off in the ring, Wal-Mart (Stock Quote: WMT) and Toys-R-Us are set to battle over an increasingly prized consumer category as holiday season nears -- the “layaway” shopper.
It wasn’t long ago that layaway was a fading cultural fad, right up there with the typewriter or the phonebook.
But the bleak economy has reawakened the layaway plan from a prolonged slumber, and consumers seem to be clamoring for layaway shopping options on a wider basis.
While few studies are available on the topic, it's enough to know that retailers who had long abandoned layaway programs, or who had downplayed layaway services, are now cranking them back up again. Besides Walmart and Toys-R-Us, Sears (Stock Quote: SHLD), Kmart, and T.J. Maxx (Stock Quote: TJX) have all ratcheted up their layaway services.
Here’s a brief rundown on what major retailers have in store for layaway shoppers:
Cancelled since 2006, Walmart’s layaway program re-emergences from September 16 to December 14, 2012. The retail giant is sweetening the pot by cutting its Christmas layaway plan fee from $15 to $5. Once the item is fully paid for, Walmart will give the consumer a $5 gift card.
The nation’s largest toy retailer has already rolled out its holiday layaway plan, and it has a sweetener of its own. Toys-R-Us layaway is open now, and won’t place service fees on layaway items ordered by October 31. The retailer wants 20% down on any layaway item; 50% paid within 45 days, and everything paid in full by December 16, 2012. Items ordered after October 31 comes with a $5 service fee attached. Sister store Babies-R-Us has the same layaway policy.
K-Mart wants $5 down to open a layaway account, and charges $10 if you cancel. You’ll need to either pay $15 or 10% of the item purchase price to get rolling. K-Mart wants consumers to pay up within eight weeks of ordering a layaway item. Sears has pretty much the same criteria, but will extend the timetable from eight weeks to 12 weeks for items that cost more than $400.