NEW YORK (MainStreet) — A new study shows that, increasingly, Americans are choosing "Mommy Makeovers" and "Vampire Facelifts" as plastic surgery options these days. Why those options, and what are plastic surgery consumers avoiding?
U.S. consumers want to have some plastic surgery done – but more and more, they can’t afford to. Data from the American Society for Aesthetic Plastic Surgery says that the average cost of a common “tummy tuck” was $5,332 in 2010. It’s not exactly a shock to find that most health care plans don’t cover such treatments.
Maybe that’s why the plastic surgery industry is getting more creative with service options for reluctant – at least from a financial sense – consumers. Case in point? A new study from RealSelf.com shows what consumers will pay for when it comes to plastic surgery.
The Seattle-based plastic surgery web site culled its data from millions of searches on its own web site, and from interaction from RealSelf community members who have undergone a plastic surgery procedure.
So what’s hot with plastic surgery consumers? Here’s a snapshot from RealSelf:
The “Mommy Makeover” – Women, who are more likely to undergo plastic surgery (by a 28% to 18% margin over men, according to a study by CouponCabin.com) apparently love their “Mommy Makeovers”. The procedure involves a combination of breast implants, tummy tucks and liposuction, among other services. Women surveyed by RealLife.com say the makeover boosts both their self-confidence and their sex life.
The “Vampire Facelift” – In its survey, RealSelf cites comments from Hollywood plastic surgeon Dr. Paul Nassif on what’s hot in La-La Land. He points to “Vampire Facelifts”, a facial treatment that uses the patient’s own blood plasma, as being “hot” right now. What’s not? “Duck Lips” and other “overdone” procedures, he says.
Fat Reduction – RealSelf says fat reduction is a big favorite among plastic surgery consumers these days. . Specifically, consumers are turning to laser-cellulite removal and “cool sculpting”, “ a new non-surgical way to reduce fat through precisely controlled cooling”, the company says. That procedure has seen an upward hike of 36% in searches over the past year, RealSelf says.
The survey also says that “butt enhancement”, especially the “popular” Brazilian Butt Lift, are in so far in 2012, generating 520,000 searches in the first quarter of 2012 on RealLife.com. Florida is ground zero for butt lifts, while the U.S. Midwest has seen the highest demand for breast augmentation.
With the economy in peril, consumers aren’t exactly flocking to plastic surgeons in 2012. But when they do show up for some chiseling, lifting and sculpting, they’re going all in for treatments that have historically high demand (fat reduction) and offbeat procedures they can presumably brag to their friends about (the “vampire facelift”).
In that regard, at least, plastic really still is fantastic to consumers.