NEW YORK (MainStreet) — Can romance take root and bloom online?
You bet — rumor has it even Cupid has replaced his bow and arrow with a Match.com account.
And why not?
According to Deborah Ballard-Reisch, a communications professor at Wichita State University specializing in quantitative research in interpersonal communications, the odds of meeting a dating partner, if not your soul mate, are stronger than ever online.
Ballard-Reisch says that 40 million U.S. men and women have tried online dating, a staggering figure given the number of single American adults.
“There are 54 million single Americans today,” she says. “Forty million of them are online in one way or another. You have a better chance of meeting Mr. or Ms. Right today than you ever have.”
She estimates that 20% of all long-term romantic relationships are launched online, and that figure really has changed the “dating game.”
“We used to develop romantic relationships with people we went to school with or knew through church, or family or friends introduced us to, and now we supplement that by meeting people online,” Ballard-Reisch says. “And the world of people available to us has exploded exponentially because of that.”
That doesn’t mean cyber-dating comes without risk. There is no shortage of con artists and fraudsters who leverage online dating sites to separate you from your money.
“Like any new technology, there are some downsides to online dating, too,” she says. “One of the biggest is fraud. There are a number of international consortiums that get on online dating sites and pretend to be someone they’re not in order to get money out of people.”