But, in a statement to Defamer.com, Swayze's publicist, Annett Wolf, said "Patrick is not aware of this website, and he has no association with it or the medication it advertises. He is not affiliated with the woman from the site; Patrick had no knowledge of her." It is unknown whether Swayze will file a lawsuit, but Mark Roesler, CEO and Chairman of CMG Worldwide, an intellectual property rights management firm, says the Dirty Dancing star would have a case.  “A person’s right to publicity covers any commercial use that is not subject to first amendment rights, whether or not it is for a non-profit company.”


And that right to publicity includes more than images.  According to Michael Atkins, an attorney in Seattle, Wash., the law also protects the un-consented use of someone’s name, voice, signature, and likeness and, it doesn’t only protect celebrities.  “Celebrities usually deal with these issues the most because their images are everywhere but the law protects all people.” (And you thought you had nothing in common with Woody Allen.)