Video: Are Celebrity Fashion Designers Worth the Money?

Surely there must be some reason Paris Hilton is designing clothes for Macy's (M) and that LL Cool J is doing the same for Sears (SHLD). 

Can celebrity designers help a store’s business? You would think so, but TheStreet.com's Kristin Bentz wanted to know for sure so she looked at the numbers. Watch her fun take on how a celebrity designer’s fame influences a company’s success!

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