Think Outside the Mailbox With Email Brochures

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If your company has ever printed a brochure, you know the time and cost involved -- as well as the potential waste. I've seen many businesses spend hundreds or thousands of dollars on a brochure, only to have boxes of them cluttering their closets years later. If this sounds familiar, you'll certainly appreciate the many benefits of e-brochures.

An e-brochure is pretty much what it sounds like -- a brochure that can be distributed, delivered and viewed via the Internet. Like printed brochures, e-brochures feature photos, graphics, copy and your logo. However unlike printed brochures, e-brochures can be sent as email attachments, incorporated on a Web site or burned onto a self-playing CD. There's no question that e-brochures represent a new and highly cost-effective way of branding.

While traditional, printed brochures remain the industry standard, and many customers still expect them, e-brochures are quickly gaining popularity due to these unique selling points:

Cost effectiveness: No more guessing numbers for your print run, then winding up with too few or too many brochures. The cost of an e-brochure is fixed, whether you send out one or 1 million of them. Fees are based on the number of pages and any extra "bells and whistles" like video or audio. What's more, digital distribution means you omit postage costs.