NEW YORK (MainStreet) — Anyone who has ever read an article or book on job hunting tips has likely heard the same few pieces of common wisdom repeated over and over again: research job opportunities every day, network online and offline to market yourself and customize your resume and cover letter for each position.
Each of these tips is truly essential to succeed in a job search, but for the millions of Americans who are unemployed and have been looking for work for months if not years, these guidelines are long overdue for an update. Sending out resumes on a regular basis and engaging on social networking sites is great in the beginning of a job search, but after six months or more of relying on these tactics alone with no job offers, it’s time to make a change.
“It can be so easy to spend a few hours a day on your job search and feel you’ve done your best, when what you’ve really been doing is the same old thing,” says Charles Purdy, a career expert with Monster.com. “It becomes more important as your job search stretches on to break out of the rut. You have to allow that at least part of the problem is your approach.”
Don’t Let the Job Hunt Become Your Job
The common wisdom when job hunting is that the search for a new job should become your real job for as long you are unemployed, but perhaps counterintuitively, this maxim becomes less true the longer the job hunt goes on.
“This notion that you work on your job search for eight hours a day, five days a week like it’s a job really stops making sense after a while,” says Carolyn Hughes, vice president of people at SimplyHired.com, who highlights two problems with this idea. First, on a very practical level, she says job hunters generally become more efficient in their search as time goes on, so what might have taken them eight hours to accomplish in the beginning of their search might only take them an hour or two later on. More importantly, though, she and others we spoke with argue that spending too much time searching for jobs takes away time you could be using to get out and meet people and pursue activities that enrich your life and keep your spirits up.
Cast a Wider Net When Networking
Networking is just as important for those who have been out of work for months if not more so, but in many ways it can also be more difficult for the long-term unemployed since their professional network can easily fray over time. For this reason, you need to be more aggressive in reaching out to friends and colleagues and meet as many new people as possible to force your network of contacts to keep growing.
“People tend to network in a pretty small orbit and prefer not to stretch their comfort zone too much, but [the long-term unemployed] really need to start thinking about how to network beyond the circle they are already in, and to find ways to do it away from the computer,” Purdy says.
“Make sure you bring in the fact that you are looking for work into as many conversations as possible – not the fact that you are unemployed, but that you are looking for work in a specific area,” Purdy says. For many, just talking about this may feel embarrassing, but the more people who know you’re looking, the better chance someone might pass along your name when an opportunity presents itself.
“It’s not always the planned networking that leads to results,” Hughes says, seconding this point. “The things that ultimately land you a job often come out of left field.”