NEW YORK (MainStreet) The naked truth about Naked Juice may be that its all-natural juice isn't so natural after all. After a class action settlement, the juice smoothie giant is feeling the squeeze and fighting to keep "Non-GMO" statements on its product labels.
Naked Juice, a subsidiary of PepsiCo, will dish out $9 million in settlement fees after a class action lawsuit alleged the company has been falsely advertising its product, specifically the "100% juice," "100% fruit," "from concentrate," "all natural," "all natural fruit," "all natural fruit + boosts," and "non-GMO' label statements. While PepsiCo and Naked Juice deny all these claims, Naked Juice has agreed to remove all but the "Non-GMO" statements from its packaging as part of the settlement.
So if you've bought Naked Juice between Sept. 27, 2007 and Aug. 19, 20013, you're eligible for some reimbursement: up to $45 without proof of purchase, or up to $75 if you still have the receipts. You'll need to file a claim by Dec. 17, 2013, which can be done online here.