If you look at the number of e-commerce transactions industry by industry, real estate is at the nadir. For a product that is so much about the appearance and the physical space, real estate actually lags behind with its catalogs and store-front signs that don't take full advantage of the tech capabilities that exist to give potential buyers a true tour of the floor plan and a reimagination of a set residential or commercial space.
Using a new type of 3D camera that allows his team to get depth information, Eisenberg has created a product that enables people to swap out furniture, toy with an apartment's layout, navigate the expanses and far-flung hallways of an office.
"Our hope is that it's the most immersive digital experience that you can have," Eisenberg said. "It's the ability to freely move about a space, to look around 360 degrees, up-down, left and right and then to start to think about modifying spaces and objects in a really interactive way."