NEW YORK (MainStreet) Millennials, generally defined as adults in their early 30s and younger, are gradually beginning to redefine America's priorities, from profits to purpose. Rather than reflecting the competitive and combative attitude of Baby Boomers, Gen-Y rallies to marketing related causes and the acquisition of experiences rather than things.
It is a generational shift just now beginning to impact the nation, according to Morley Winograd, a senior fellow at the University of Southern California and Michael Hais, a former vice president for entertainment research at Frank N. Magid Associates. The authors have released a new Brookings Institution report "How Millennials Could Upend Wall Street and Corporate America."
"The initial tremors are already changing consumer markets and forcing corporations to change their workplace practices," say Winograd and Hais in the report. "But soon, as Millennials become an increasingly large share of the adult population and gather more and more wealth, the generation's size and unity of belief will cause seismic shifts in the nation's financial sector, shaking it to its very foundations and leading to major changes in the nation's board rooms."
The rankings of Gen-Y dream jobs goes to the heart of a recent Intelligence Group study that found almost two-thirds (64%) of Millennials saying they would rather make $40,000 a year at a job they love rather than $100,000 a year at a job they think is boring.