NEW YORK (MainStreet) — Toys don’t need to be outfitted with gizmos or gimmicks to get top billing at a local toy store this year.
According to data from Panjiva, a consulting firm that tracks suppliers across the globe, shipments of timeless toys far outnumber shipments of many items on this year’s hot toy lists.
In fact, this year’s shipments of Barbie, Legos and Hot Wheels are at their highest level since 2007. Barbie saw a 13% increase over last year, while Hot Wheels shipments were up by 30%.
Lego shipments skyrocketed by 65% over last year, thanks in part to its Ninjago Limited Edition Lightning Dragon Battle.
The stats are based off of shipments made in the U.S. from August through October.
Other classic toys that are also still popular with consumers include Elmo products, which debuted back in 1996, and toys associated with the movie Toy Story, which include versions of classics such as Mr. Potato Head, Etch A Sketch, green army men and a piggy bank.
Panjiva says classic toys remain popular not just for sentimental reasons, but also because parents feel confident they are buying something their child is guaranteed to like.
“It also helps that many of these products are better on consumers’ wallets than fancy electronics or the latest ‘it’ toy capturing dramatic price markups,” Panjiva CEO Josh Green said in a press release.
This isn't the first time nostalgia has affected shopping preferences this year. In October, MainStreet found out old '80s and '90s cartoon characters, such as Strawberry Shortcake, were some of the most popular Halloween costumes of 2011.