With College Tuition Set to Rise this Much by 2020, Parents Are Asking Kids to Contribute

NEW YORK (MainStreet)—More families are putting aside money for college but are still falling short of their savings goals. When asked to give themselves a grade on their college savings progress, most parents gave themselves a B-minus, according to Fidelity's seventh annual college savings study.

"While a B-minus is a passing grade, parents need to make sure they are considering the total cost of college," says Keith Bernhardt, vice president of college planning at Fidelity Investments. "Families can make some simple adjustments to help improve their college savings 'grades' and keep themselves on track toward their goal. This year's findings are consistent with what we hear from our customers – parents recognize the importance of defining their college priorities and setting a strategy to save regularly. If families commit to saving, planning and talking about college priorities early, they are better prepared to meet college costs and help their children avoid significant student debt in the future."

More than two-thirds (69%) of families say they have started saving for college, an all-time-high since the study began in 2007. Parents reported putting away an average of $5,000 last year. More than a third (37%) say they are using a college savings account – such as a 529 plan – to help reach these goals.

According to the study, on average, parents are planning on paying for 62% of the total cost of college, yet are on track to cover just one-third (34%) of that savings goal.

The College Board predicts the average annual cost of a four-year college in 2020 will be $46,368, up 38% from current fees. With such a high hurdle to clear, parents are thinking of alternative ways to meet the financial challenge, including: