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This is Why Millennials Lack Loyalty Toward Employers

NEW YORK (MainStreet) — Each year, Millennials constitute a growing share of the work force, yet employers are finding it much more difficult to retain them.

According to a recent survey conducted by Millenial Branding Inc., 45% of companies surveyed report having a high turnover rate with their millennial workers. In addition, 30% of these companies reported losing 15% or more of their Gen Y workforce each year.

The reason behind this finding can provide a great deal of insight into what young people value the most in a workplace. The same survey cited "a good cultural fit" as one of the main indicators of companies that are able to retain Gen Y employees.

It seems that Millennials want more than just a good job. It isn't enough to get a nice paycheck. They need to feel that we are working for an organization that we can identify with.

It's not that money isn't important to them – it's just that they place a higher value on other elements. In a 2010 Pew Research Study, only 31% of Millennials reported being satisfied with their current salary - but there is simply more to it than that.

Millenial Branding Inc. managing partner Dan Scshawbel, who worked on a study with Monster.com earlier this year, found that Millennials care more about skill training and development than older generations (33% for Gen Y vs. 22% for Gen X and 15% for Boomers).

"We also found that they care about advancement opportunities more than older generations and they care less about retirement benefits, healthcare and the location where they work," he said.

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