NEW YORK (MainStreet) — Whether you’re looking for your first internship or you’re ready for new management opportunities, most job-seekers know that online job boards and employment websites are great places to start — but what about Twitter?
With social media now a part of everyday life, more companies have begun Tweeting and Facebooking job listings, and experts say it’s no surprise job-seekers have responded loud and clear.
According to a JobVite survey, 73% of hiring managers have used social media for recruiting, and last year 46% of the workforce used Twitter to conduct business — up from 37% in 2011.
The study also found that out of the 73% of companies that found a hire through a social media network, 15% hired through Twitter.
New York-based Recruitment firm Phifer & Co. boasts 32,000 Twitter followers, and CEO Brian Phifer says that in the past five years his company has made 25 hires thanks to responses from his company’s Tweets.
"It’s usually the age group of 23-27 years that respond or are hired through Twitter, but we have had a couple of senior hires as well,” says Phifer, who’s used the site to hire for positions in marketing, advertising and PR.
Phifer says he typically posts jobs to Twitter with a link to the job opening. He also includes the job title and location — if the 140-character limit allows.
“Most of these individuals embrace social media because of their field, but it’s also a sign of the times that twitter can in certain instances work a lot more than any job board,” he says.