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5 Social Media Tips to Spike Your Career 'Visibility'

NEW YORK (MainStreet) — The online recruiting firm Jobvite.com says 75% of American workers are either seeking or open to new career opportunities. This itch to move is no short-term phenomenon, but a culture of “constant job-seeking” that is another cog in the notorious “new normal” economists and sociologists talk about.

One-third of U.S. employees say finding a job is more difficult today than a year ago, the firm says, and 41% of U.S. workers believe they are “overqualified” for desired jobs. But that’s not stopping them from thinking of making a change.

How can job-seekers stand out in such a competitive environment? Jobvite says that social networking sites are a huge hit with employers and employees (and job-hunters).

Facebook is the No. 1 social networking site in the U.S. for job-seekers, with an 83% adoption rate among them. Twitter and LinkedIn are coming on fast, though. Twitter is now used as a job-hunting tool by 46% of workers, as opposed to 37% last year, and LinkedIn saw its adoption rate climb from 32% to 41% on a year-to-year basis.

“With fierce competition for jobs, which now includes a majority of employed people on top of active job-seekers, social media has become a critical tool for job hunting and career growth,” said Dan Finnigan, president and chief executive of Jobvite. “One in six job-seekers polled credited a social network for leading to their current/most recent employment. Maintaining your online presence and keeping employment top-of-mind at all times are vital to professional success. With technology and social networking rapidly evolving, those who don’t engage through Facebook, LinkedIn and/or Twitter will quickly find themselves falling behind.”

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