Are Career Coaches Worth the Cash?

So you’ve recently been laid off, or your job sucks. Before you take up a career as a one-time bridge jumper, realize that today could be the first day of the rest of your life… Whenever one window closes, another opens… If you get lemons, turn them into lemonade. If—well, nevermind, I think that’s more than enough aphorisms for one article.

The Wall Street Journal has a blog series on their Web site where out-of-work MBAs “search for jobs in a post-meltdown world” and write about their ordeals. According to one of them, who has seen career coaches despite her initial skepticism, “each session has been well worth the advice.”

That’s wonderful! Now get back to submitting resumes on—wait, don’t do that. According to Ford Myers, President of Career Potential and author of Get The Job You Want, Even When No One's Hiring, “it’s very sad, and very unfortunate” when job seekers only post their resumes to online job sites.

What’s the Plan?

Myers told MainStreet that the vast majority of job hunters have a totally wrong approach. “Most of the clients we encounter have absolutely no skill, knowledge or sophistication on the subject of career management,” he said. Tough love! But maybe necessary: Myers’ firm teaches job seekers “how to think” about the hunt more effectively and develops a “complete blueprint” for them.

Furthermore, he says that his firm, which typically works with 20 to 50 clients at a time, realizes there are greater economic forces at work.

As he told us, “I read the same newspapers you do, and I’m very empathetic about the pressures that are out there in the market.” Despite this, he believes the burden is on the individual to find the right job: he reminded us that even if a region has 10% unemployment, that means that 90% are still employed.