NEW YORK (MainStreet) – Blackberry and Apple may dominate the American smartphone market, but more people are hoping to get their hands on an Android phone.
That’s the conclusion of a new survey by Nielsen, which explored the buying preferences of those considering purchasing a new smartphone. Among those who don’t currently own a smartphone but are planning to upgrade, iPhone and Android were locked in a statistical dead heat, with 28% identifying Android as their “most desired” phone, and 25% saying the same of Apple’s (Stock Quote: AAPL) iPhone. Among those who already own a smartphone, though, the iPhone is still king: 35% want one for their next smartphone, compared with 28% in Android’s corner.
The rise in user preference for Android is probably due in part to its availability on multiple networks – many of those looking to upgrade likely wish to stick with their current network rather than switch to AT&T (Stock Quote: T), which is currently iPhone’s exclusive carrier. (And it’s not hard to imagine that some current AT&T users are looking to flee the network, given its frequent dropped calls and slow data service.)
For now, Apple can rest easy knowing it will still dominate the smartphone market along with Research in Motion’s (Stock Quote: RIMM) Blackberry OS, both of which control about 27% of the market. But Android is running a close third with a 22.7% share, and this shift in user preferences suggests that this number will only increase in the coming years.
MainStreet asks the question: Will iPhone and Android users ever get along? Answer: Probably not.
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