Abercrombie's Sexy Abs Don't Do It for Facebook

Abercrombie's Sexy Abs Don't Do It for Facebook

NEW YORK (TheStreet) -- As you may or may not know, I double as TheStreet's Director of Social Media. That sounds fancy, but an alternative title could just as easily be Tweet Boy. "Hey boy! You best Tweet this story for me!.

You might also know that, unlike a vocal and somewhat annoying peanut gallery, I don't just think, I know Facebook advertising works and couldn't be more fair. So I love Facebook. Don't construe this as a shot at the company; it's merely an issue -- pulled from behind the scenes at TheStreet -- I thought was interesting and wanted to open up to the opinionated masses.

Out of all TheStreet's writers, Laurie Kulikowski threatens me with physical violence most if I don't post her stories to our various social media channels.

On Wednesday, Laurie suggested we post her story about Abercrombie & Fitch -- Abercrombie's Jeffries Provokes Even As Investors Cheer -- on Facebook. In reaction to fear of another beating, I quickly agreed and commissioned my image boy, Adam Leverone, to fetch a photo that would drive home the meat of this passionate story.

Also see: Men's Underwear Sales Show Bulge in the Economy

If you don't know what I'm talking about, just read Laurie's piece to get up to speed on the controversy the ANF CEO triggered. It involves "fat chicks."

Anyway, as usual, Adam delivered the goods, selecting an image that you might have seen on the side of a skyscraper in a major urban core. See the image and Facebook post here.

As you may or may not know, I moonlight as an Abercrombie model for spending cash.

As I often do, I put some of the massive advertising budget TheStreet provides me behind the above-linked Facebook post to get it in front of more of our fans. Somewhat to my surprise, Facebook rejected the ad for the following reason (as lifted verbatim from Facebook's email to me):

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