NEW YORK (MainStreet) A person can't just sit down in front of a computer and expect to innovate. Innovation comes about in many ways and in response to many things real-world problems, conflicts, situations, complications or confrontations. There is just no telling where the next new idea will come from.
Here are some amazing tips and insights just from among my mentors, colleagues and peers:
Vapor Corp.: CEO Kevin Frija introduced electronic cigarettes to a market saturated with traditional tobacco cigarettes. Vapor
But innovation does not necessarily mean constant change in your core product, he says. "If we were to completely change the technology in our e-cigarettes so that they would be different from the competition, we would lose our customer base and the curiosity of new users," he says. "Our goal has been to keep up with market trends, but continue to innovate in other ways, like making our products available on the mobile app market to connect ourselves to customers."