5 Social Media Tips to Spike Your Career 'Visibility'

NEW YORK (MainStreet) — The online recruiting firm Jobvite.com says 75% of American workers are either seeking or open to new career opportunities. This itch to move is no short-term phenomenon, but a culture of “constant job-seeking” that is another cog in the notorious “new normal” economists and sociologists talk about.

One-third of U.S. employees say finding a job is more difficult today than a year ago, the firm says, and 41% of U.S. workers believe they are “overqualified” for desired jobs. But that’s not stopping them from thinking of making a change.

How can job-seekers stand out in such a competitive environment? Jobvite says that social networking sites are a huge hit with employers and employees (and job-hunters).

Facebook is the No. 1 social networking site in the U.S. for job-seekers, with an 83% adoption rate among them. Twitter and LinkedIn are coming on fast, though. Twitter is now used as a job-hunting tool by 46% of workers, as opposed to 37% last year, and LinkedIn saw its adoption rate climb from 32% to 41% on a year-to-year basis.

“With fierce competition for jobs, which now includes a majority of employed people on top of active job-seekers, social media has become a critical tool for job hunting and career growth,” said Dan Finnigan, president and chief executive of Jobvite. “One in six job-seekers polled credited a social network for leading to their current/most recent employment. Maintaining your online presence and keeping employment top-of-mind at all times are vital to professional success. With technology and social networking rapidly evolving, those who don’t engage through Facebook, LinkedIn and/or Twitter will quickly find themselves falling behind.”

How can you leverage social media to improve your job and career prospects? It’s surprisingly simple to do, while not doing anything to upgrade your social media presence can really work against you.