By Samantha DeBianchi
SEATTLE (Zillow) — “What if someone you never met, someone you never saw, someone you never knew was the only someone for you?”
Sound familiar? It’s the tagline to Sleepless in Seattle, and the same adage holds true for the homebuying process: Buyers will never find their perfect match if they don’t know it exists. And sometimes sellers have to get creative to make the connection.
Here are five ways to help your home’s dream buyer find it and fall in love.
Go where the buyers are
Is your home within driving distance of a popular tourist attraction, natural beauty, shopping destination, college, entertainment district, major corporation or an airport? If so, there are many people who need your house and don’t even know it. Take your marketing to them; it could be as low-tech as a flier in a coffeehouse or as high-tech as a mobile ad on Internet radio.
Hold the mother of all open houses
Open houses can be so much more than straightening up throw pillows, putting some flowers in a vase and slapping down a plate of cheese and crackers. Take it to the next level and make your open house an A-list affair.